It has come to my realization that common computer users, even normally intelligent people seem to be easily confused by such pop ups that look mostly like they are coming from there task bar when in reality its coming from the web-page they are currently visiting. There are a large amount of users that have mis-mistakingly installed such things as “Antivirus 2009″ just because “there computer told them they had to”. I struggled somewhat at the thought that people would click on this and let it install (there is a lot of user interaction needed for it to install completely) just because they thought that Windows told them it was needed to get rid of a virus. It might be how paranoid I am in general that I can’t imagine someone would put so much trust in a product they know nothing about, or it could be that I know I don’t run any programs that are called that and I know it. The trouble is though that I have run into to many people that will follow the directions of the install for this even including turning off there anti-virus that they have running. So while I could just sit back and laugh at them or ridicule them for doing something that I could not imagine doing I instead tried to put myself in there seat and head to figure out how to prevent this kind of attack.
Running anti-virus and anti-spyware is not enough because they are to slow to block the pop-ups often and then the user just turns them off while trying to install this bad software that tells them they have to turn them off while installing.
Running a program that blocks bad IP addresses doesn’t work 100% either because many of these pop-ups are from ok sites except the sites are either hacked quickly or often times its code embedded in the advertisements.
Refusing to give users the permissions to install would be nice but not always is realistic either.
The real problem seems to be that these pop-ups scare the user into installing the bad software using similar psychology that hackers have used for years over the phone or email.